Image First appearances can be very revealing.  If you decide to get your hair cut one day and you come across two hair salons to choose from, what would be the criteria that help you make your decision? Hair salon #1 has friendly staff and clean hair-free floors.  Hair salon #2 has grumpy staff and Continue Reading

Here’s some tips to marketing your business in 2013 It doesn’t take a lot of effort to work public relations. You just need something to say. Here are a few ways you can use PR to your advantage. 1. Online Press Releases Online press releases can be uploaded at any number of press release services Continue Reading

Did you know that there are 55 popular shades of blue in web design? Before beginning any website design project some pre-planning goes into effect. One of the first things we begin to think about in the overall scope of the design will be the style and color of your website. Color choice plays a Continue Reading

If you’re thinking about adding a Facebook Business Page to your arsenal of marketing tools, there are some steps you may want to consider before launching. We often get asked the question “do I really need a Facebook page for my business” and surprisingly the answer is sometimes no. Facebook pages are alot of work. Continue Reading

So you’ve joined the social media bandwagon because you understand the benefits — problem is, you’re not sure if you’re doing it right and find you have absolutely no time to keep up with it! Well you’re not alone. There are a millions of businesses that are starting to use social media but are frustrated Continue Reading

Are customers unclear about what services your business offers? Chances are, if you’re a business owner who wears several hats, you’re not concentrating on one of the most important tools of marketing: your brand image. Branding is the image or presence you put at the forefront of all your advertising and marketing. Take a moment Continue Reading

Have you invested in a good business logo? Every wonder where the idea of logos came about? If you are interested in finding out, PBS has created a web-original series that explores experimental and non-traditional art forms. The series called “OffBook” highlights next generation artists and how they combine art with the new forms of Continue Reading

Off Book is a web-original series from PBS that explores cutting edge art, the artists that make it and the people that share it online. Check their YouTube channel with random tidbits on everything from logo design, animation to viral videos and even tattoos.Continue Reading

In today’s world of spam-inundated mailboxes, effective e-newsletter tactics has become a tough job. If your e-newsletter does’t have a clear message it can do more harm to your image than good. Sending mass generic e-mails is easy, however, developing a creative newsletter that engages the target audience is hard work. Developing a savvy marketing Continue Reading