Have you seen that “weeeeeeeeeeee” piggy ziplining in the new GEICO commercial – I just love him!! Not only is that damn piggy freakin’ adorable but it totally reminds me it’s GEICO… and that’s total brand building at it’s best. Continue reading “The Geico Piggy Ziplining – that’s Smart Branding!” »
Customers often ask “why should I spend money on promo products – aren’t they just a waste of money?” Well here is a prime example of just how small branded promo giveaways can have big impact on your marketing 24 hours a day, 7 days a week! Continue reading “True story – promo products work!” »
As the new year approaches we begin to plan goals, some of those may include goals to increase business and marketing efforts. In today’s tough economy most small businesses tend to disregard any marketing however there are many low cost tools that can really help increase your business exposure. Here are 7 ideas to review to kickstart you in the right direction.
Professional Brand – is your company’s logo and advertising representing your business brand? Does your company image or website need a fresh new approach? Take a look at your business card, brochures and marketing tools – are they clearly speaking your message, do they include website and social media links?
Social Media Branding – Are you taking advantage of social media platforms like Facebook, Twitter, LinkedIn, YouTube, etc to engage with your audience? Is your company logo or brand image clearly defined and streamlined on these platforms? Are you including live links to all your social media platforms so customers can easily click and find you?
Promotional Products – There are many budget friendly promotional products available to help you brand your business. Promo items are great for new client meetings, holiday or contest giveaways. What about tradeshows and business expos – are you ready with promo items that can easily help promote your business?
Business Email Signatures – Look at your email signature – does it include your logo, website and social media links? This can easily begin to build brand recognition.
Start a blog – one of the biggest things that can help your website is a blog. From an SEO standpoint content and inbound links can help increase your visibility, and from a marketing standpoint, creating a blog about your business or service makes you the “go to” resource for that particular subject. Sharing information and experience can be an asset and if used wisely can create increased exposure to your website.
Facebook Fan Page – Does your business have a custom fan page – are you taking advantage of the tools to help increase your “Likes” A custom fan page is a tab set up on Facebook that includes your business look and feel. It can highlight your service or product, it can help build email lists and drive traffic to your website and turn visitors into fans which can turn into leads.
Website Landing Page – When visitors land on your website can they clearly find info about who you are or what your business does? Does it clearly communicate all of your services or define your products and how to contact you. Adding social media icons right on the landing page is also a great way to help build your small network.
So now you have 7 ideas to help increase your marketing – so what are you waiting for? Go start your new year marketing right and check off some of these items. Wishing you much success for 2012!
As the holiday season approaches, promotional products are often used as giveaways to employees, business associates and customers with the intention of increasing your brand awareness and exposure. Continue reading “Promotional Products and Their Effectiveness on Marketing Your Brand” »
How to get Twitter follower is a question we often get this asked and in our quest to find the the right answer – we came across this great graphical representation from Twiends that explains it all~ and since visuals always help we’d thought to share, enjoy!
It goes without saying that in the business world, effective marketing leads you to success. It is successful if it can sell well, and just how can your product offerings be taken up by your target market eagerly? Through effective marketing, the instrument of any business’ prosperity and continuity. Want to build a successful business right from the start? Then you will need the help of all the marketing tools that you can employ as means to attract customers. Continue reading “Effective Marketing Tools for the Startup Business” »
Someone sent me this little graphic gem and had to post it for all my graphic designer friends!
In the constant struggle to keep up with the social media train and the ever-conquering quest for social media ROI, I came across a great read that I would highly recommend to any small business. It truly emphasizes that if your a business – big, small, entrepreneur, solopreneur – and you’re not utilizing the vast capabilities of social media – you are missing out on a huge marketing shift that is happening NOW. Continue reading “How Small Business Must Adapt to Social Media” »
We all know that the internet marketplace runs rampant with cut-throat competition, so, having a strong brand identity is all the more important to survive in the business world, especially in todays internet marketplace. The success of your brand depends upon your brand identity, the more authentic and appealing it is, the more customers you can attract. Continue reading “How professional branding can impact any small business.” »
Met with a potential client who was looking for a new brochure a few days ago, in chatting with him I asked about his logo and what other material he was using to market. To my surprise he pulled out 3 sheets of paper with various versions of his logo, a couple of postcards all very different from one another and two smaller hand out postcards – which had nothing to do with any of the looks he had, so my first question was…“who are you?”