InHouse Advertising

Startup business? Marketing tools you’ll need

INHOUSEADVERTISING — Sun, 18 Mar 2012 21:51:50 +0000

It goes without saying that in the business world, effective marketing leads to success, and if you want to build a successful business right from the start then you’ll need the help of all the marketing tools you can get your hands on!
To reach potential customers above all the noise that the saturated business world makes, you need to do a lot more than just grab the attention of your target market. Carefully branching out into various avenues of marketing is great as long as the same message and presence is constant.

Checklist for crucial marketing tools for any new businesses:

Professional Website – in today’s technology-driven world its a necessity
Professional Business Cards – don’t skimp out, establishing a professional presence is key
Social Media – great and cost effective way to build your brand
Professionally Designed Brochure – a leave behind that explains your business or service
E-newsletter – lets your customer base know whats new with your business

Starting a business is tough and even tougher in a downward economy, however if you incorporate these crucial tools with a professional polished look you’ve won half the battle. Just alway remember that old adage…

You never have a second chance to make a 1st impression.

Social Media…isn’t it about being social

INHOUSEADVERTISING — Wed, 14 Mar 2012 15:30:46 +0000

This morning i am here at my usual meeting place hub – Panera in Jensen Beach, waiting for my client to show up and while i’m sipping on my nice hot hazelnut coffee, perusing the internet — i have become aware that every person that is on a laptop in here is on Facebook. It’s amusing how we’ve all gravitated to this phenomenon — this internet voyeurism to see our friends & family latest status update.
What is it about Facebook that has over millions of people checking in multiple times a day? In my opinion…it’s the simple curiosity — the need to know whats going on, what’s new, what’s happening, what are you doing? Sure it’s about connecting and reconnecting but the underlying factor is we are all just curious about what people are up to.
Of course, on the business side corporate America is utilizing Facebook to draw on that curiosity and influence the world with their product/service — building large marketing tactics to draw in the unknowing consumer to get that almighty “LIKE” and be able to infiltrate your news feed with their hype. But what about the local small business? Those that don’t have million dollar marketing budgets?
The client I’m waiting on is interested in getting into the social media mayhem, he wants a custom Facebook page design and wants to know if I can help him get “likes”, well Mr. Client this is what I’m going to tell you and anyone out there looking to venture into social media. Sure Facebook is a great tool to market your business, but remember — its just that…a tool, one of the few in your marketing arsenal. To get the “likes” you need to be reaching out to your customer base, socialize not only on the internet but in person with those that actually have used your business and can refer you. The best way to get a customer to your Facebook page? Well sure, offer a discount, promotion, giveaway — but don’t just post all your specials…give tidbits about your business, tell stories about how your business helped, let people know why your business is relevant in your community. It’s really about being social, and being present on all your social media tools. What’s your opinion how to be socialize with your social media?

7 Tips to Jumpstart your 2012 Marketing

INHOUSEADVERTISING — Thu, 01 Mar 2012 16:59:23 +0000

As the new year approaches we begin to plan goals, some of those may include goals to increase business and marketing efforts. In today’s tough economy most small businesses tend to disregard any marketing however there are many low cost tools that can really help increase your business exposure. Here are 7 tips to review to kickstart you in the right direction.

1Professional Brand- is your company’s logo and advertising representing your business brand? Does your company image or website need a fresh new approach? Take a look at your business card, brochures and marketing tools – are they clearly speaking your message, do they include website and social media links?

2Social Media Branding – Are you taking advantage of social media platforms like Facebook, Twitter, LinkedIn, YouTube, etc to engage with your audience? Is your company logo or brand image clearly defined and streamlined on these platforms? Are you including live links to all your social media platforms so customers can easily click and find you?

3Promotional Products – There are many budget friendly promotional products available to help you brand your business. Promotional items are great for new client meetings, holiday or contest giveaways. What about tradeshows and business expos – are you ready with promo items that can easily help promote your business?

4Business Email Signatures - Look at your email signature – does it include your logo, website and social media links? This can easily begin to build brand recognition.

5Start a blog – one of the biggest things that can help your website is a blog. From an SEO standpoint content and inbound links can help increase your visibility, and from a marketing standpoint, creating a blog about your business or service makes you the “go to” resource for that particular subject. Sharing information and experience can be an asset and if used wisely can create increased exposure to your website.

6Facebook Fan Page - Does your business have a custom fan page – are you taking advantage of the tools to help increase your “Likes” A custom fan page is a tab set up on Facebook that includes your business look and feel. It can highlight your service or product, it can help build email lists and drive traffic to your website and turn visitors into fans which can turn into leads.

7Website Landing Page - When visitors land on your website can they clearly find info about who you are or what your business does? Does it clearly communicate all of your services or define your products and how to contact you. Adding social media icons right on the landing page is also a great way to help build your small network.

So now you have 7 tips to help increase your marketing – so what are you waiting for? Go start your new year marketing right and check off some of these items. Wishing you much success for 2012!

Getting Twitter Followers

INHOUSEADVERTISING — Mon, 05 Sep 2011 19:55:42 +0000

How to get Twitter followers is a question we often get asked and in our quest to find the the right answer – we came across this great infographic from Twiends that explains it all~ and since visuals always help— we’d thought to share, enjoy!